Value in the Country – Cycling

A project that looks at providing value to natural assets that already exist through venturing into new outdoor activity areas

The Outdoor Activities and Heritage industry brings economic benefit to Gwynedd. But there is a question if the local community and indigenous people take full advantage of the assets they have to offer participants in outdoor activities. The road cycling sector has grown tremendously over the past few years, with 2 million people riding once a week according to British Cycling, the body that controls the sport in Britain. There are a number of designated lanes and cycle routes in Gwynedd which give local people and visitors the chance to take part in a recreational activity. There is a choice of ‘Lonydd Glas’, off-road routes which offer safe and relaxed cycling – such as Lôn Las Ogwen, Peris, Menai and Eifion. To add value to the local economy, we suggest running a project to link businesses with cycling. Working intensively with a 5 businesses, we can pilot various services for cyclists and monitor interest and use.

An Open Call took place in 2018 to invite cafes to be part of the pilot. The cafes that were chosen were:

  • Y Banc, Penygroes
  • Becws Islyn, Aberdaron
  • Lakeside café, Tanygrisiau
  • Caffi Gerlan, Inigo Jones, Groeslon
  • Caffi Cwrw Llyn, Nefyn

Dan Haul Ltd ‘ was appointed to work with the businesses. ‘ Dan Haul Ltd ‘ will carry out a ‘ mystery shop ‘ visit, then hold one-to-one meetings with the café to provide feedback and agree a way to improve/and advise on how to market the business for cyclists. A series of workshops will also be held and each café will be provided with sufficient cycling equipment depending what they have already.

AGW commissioned Dan Haul Cyf to create a Road Cycling Good Practice leaflet as a resource for other businesses who want to attract cyclists. A copy of the leaflet is available here.

The pilot will be in place by the Summer of 2019.


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01766 514 057

Arloesi Gwynedd Wledig, 146 Stryd Fawr, Porthmadog, Gwynedd LL49 9NU